Google keeps on updating its algorithm and so are the other search engines. The strategies that worked perfectly fine for you last year wonâ€™t work this year. This is the reason why you have to be updated with all the latest happenings in the industry. Here are ten proven ranking factors that you have to try out with your website.
1. Mobile Loading Speed
This is one of the most important factors that you have to look out for. Mobile page update speed was launched in 2018. It improves the ranking factor of your website in search engines. Most of the people these days are preferring internet browsing on their mobiles so make your website mobile-friendly. You can check PageSpeed insights by Google to know more about it.
2. Hypertext Transfer Protocol (HTTPS)
HTTPS which is also known as SSL certificate is very important for every website. The eCommerce websites should have this for sure as they accept online payments. The websites without HTTPS certificate are displayed as not secure by Google and this affects your website traffic in various ways. This is the reason why it is important for you to get this certificate for your website so that it wonâ€™t fall prey to hacking or affect your traffic.
3. Quality and Long-Form Content
It is important to focus on the quality of content rather than quality. Always try to deliver something valuable for your visitors so that they can make use of it. Visitors prefer content that is detailed and helps them so add long-form content on your website. Quality and long-form content are nothing less than magic to attract visitors.
Good backlinks are very important for your website. Do not backlink it with the spammy or clickbait sites as it will affect your website ranking and reputation at the same time. Be very careful about creating these backlinks. These backlinks have been playing an important role for some years now and the more quality backlinks you have for your website the better its ranking will be.
5. Optimized Images
Add high-quality images on your website with perfect alt tags. The size of this image is going to matter a lot so ensure that everything is up to the mark. The file name, caption, alt text will help in optimizing the image so update them correctly. If your image isnâ€™t optimized they will take time to load and this will reduce the traffic.
6. Social Sharing
Share your blog posts and website on various social media platforms to generate quality traffic. There are various social media platforms where you can share your website. Make use of all of these platforms to improve the search engine authority and branding. Sharing on social media will help in reaching a targeted audience pretty soon.
7. Click-Through Rate
Click-Through Rate is another important factor that you have to look out for in your website. You can divide the number of clicks on your website with the number of impressions. As the CTR increases, your website gets more attention and the number of visitors on your website will also increase.
8. Brand Signals
Branding is very important and you have to make use of the social media platforms for your branding purpose. Proper branding of your website will increase its trustworthiness and authority in the search engines. Increase your followers on various social media platforms and always share with them something important that will help the user. Facebook and Twitter are considered regular backlink options by Google and they are important for branding signals.
9. On-Page Factors
On-page factors are very important for proper search engine ranking. They have a profound effect on the website and they improve search engine visibility in various ways.
- Keyword in the title: Every title of a blog post should have the keyword in it. A title containing keyword will rank your website on the top and the pages with keywords in the starting of a title rank better than having them at the end of the title.
- Keyword in Meta Description: It is important for you to add the keyword in the meta description too. This will improve the website ranking.
10. Domain Power
You have to take care of your domain here. The domain with more than one-year registration is often considered as a trustworthy option by so many visitors. Before registering your domain, know its history. Penalized domains wonâ€™t have proper traffic.