3D design technology has been around since the late 1900s, this software has been a common practice in industries like architecture, automobile, engineering, etc. But in the last few decades, 3D technology has gained considerable hype in the fashion industry to streamline and enhance the product development process. Whether it’s simplifying the supply chain ecosystem, streamlining the product development process, designing, manufacturing, or marketing, 3D apparel design software has significantly changed the traditional pattern of doing business.
Not-to-mention, the pandemic has played a major role in making fashion brands realize that there is something extremely wrong with their traditional method, which collapsed in the time of need. While virtual prototyping is definitely the top benefit of 3D design technology, it also has a number of underlying perks that can transform the entire supply chain system of your brand.
Why Shift From Physical To 3D Sampling?
Fashion is a fast-paced, ever-changing industry, wherein coordination between different departments can be a real challenge. In order to simplify their internal processes, brands are now looking for new ways to establish alignment between various departments and stages of the product development cycle. This is where 3D apparel design comes in handy since it eliminates the need to create physical samples of things. With the help of 3D solutions, designers can create digital prototypes of the design and get an overall feel of how the finished product would look on a human body, make any iterations they like on the digital prototype itself, all without the need for physical samples. This helps the vendor cut down a lot of the back and forth between different departments, the hassle of making and editing physical samples, and not to mention the cost that comes with it. All of this can be done through 3D technology after which the finalized 3D design and be sent for physical production.
3D clothing design software is quickly taking a lead place in the product development process of some of the biggest brands in the world. It all started with giants like Hugo Boss & Nike adopting this technology in order to streamline their traditional process, and quickly became a major trend in the market. In 2017, Hugo Boss, in their annual report mentioned that, “the use of digital prototypes is shortening development times. The high degree of detail provided by 3D virtualization allows colors, contours, and the way the outer material drapes the wearer’s body to be realistically simulated. In 2017, the Company fully digitized product development for shirts, ties, and knitwear of the HUGO brand.”
Simplifying The Supply Chain With 3D Solutions
Another key benefit of 3D apparel design solutions is that it helps the brand simplify a lot of the traditional supply chain barriers that are common in the fashion industry. There is no doubt that COVID-19 has had a huge impact on industries across the globe and fashion is no exception. In the year 2020 as countries began to go on lockdown, the need for smooth remote operations came to the forefront and shocked the fashion industry which until now was operating on the traditional pattern.
Brands quickly realized that they need to rise above the old ways and look for solutions that can help them operate things virtually. This is where 3D solutions came into the game, with this technology brands have been able to digitize their supply chain and work safely through computer software’s. Traditionally, brands would have to get physical samples shipped from long distances for different product development activities, this not only complicated their entire supply chain but also added to the production cost and time. But with 3D apparel design software, they don’t have to deal with these logistical issues because everything is done digitally. Not to mention, 3D assets are much simpler to move from department to department than physical ones.
The Cost & Sustainability Benefit Of 3D Apparel Design Software
In the last few years, consumer awareness around sustainability has increased at a rapid pace, people are getting more and more involved with the idea of “sustainable fashion”. According to Mckinsey’s “The State Of Fashion- 2021” report, “more than three in five consumers…said brands’ promotion of sustainability was an important factor in their purchasing decisions.” As a result of this consumer mindset, brands are now looking for ways to reduce their carbon footprint and practice business in a more environmentally responsible fashion. In fact, it’s scary to note that Copenhagen Fashion Summit predicted that by the year 2030, the fashion industry will increase its carbon footprint to 2790 million tons, and its waste production will reach 148 million tons.
Now, in order to tackle this problem, brands have started to rely on technologies like 3D apparel design. With 3D technology, brands can lower their fabric wastage by 85% since it doesn’t require multiple physical samples that eventually go to waste. On top of that, it helps them save up to 80% production cost since there’s no need to get anything shipped or make multiple physical changes. Hence, it not only reduces material waste but also saves time and money.
All in all, it’s safe to assume that 3D is the future of the fashion industry. This technology has tackled some of the most gruesome problems of fashion and on top of that allowed brands to practice business in a more– efficient, responsible, smart, and technologically advanced, manner. It’s certainly exciting to see what 3D apparel design software will bring next.
Digitalization is here, and we believe in transforming the conventional design processes with AI technology. We have introduced a line of digital solutions that are creative, efficient, and environment-friendly. Our 3D studio offers digital product design and development tools that can make the digital transition seamless for our clients.