As the name suggests “SALESFORCE ” , it must be a sales organization. Many people confuse it with technology. Well, it is one of the biggest myths to consider salesforce as just a sales organization or sales technology. SALESFORCE is an America cloud-based software company that was founded in 1999 by Marc Benioff and Parker Harris.
Salesforce is cloud computing organization that uses out of the box functionalities and provides services to its customers. Salesforce is a software as a service(SaaS) company that specializes in CRM (Customer Relationship Management ). Salesforce not only provide world’s no. 1 CRM but also uses cloud technology to provide better connection with customers , partners and potential customers.
HOW SALESFORCE BECAME A BIG HIT?
It’s a simple answer salesforce came with a feature of the cloud-based solution of CRM. It eliminated the need for installation and moved everything to the internet
Salesforce comes with a cloud-based solution of CRM which uses Multitenant Architecture.
In simple words, multitenant architecture can be understood as an online platform in which clients from multiple areas can access the same technologies and get the same services , no matter what the size of their organization is.
Salesforce customers generally say that it’s unique for the following reasons:
Fast – Traditional CRM software can take more than a year to deploy, compare that to months or even weeks with Salesforce.
Easy – Salesforce wins in the easy to use category hands down. You can spend more time putting it to use and less time figuring it out.
Effective – Because it is easy to use and can be customized to meet business needs, customers find Salesforce very effective.
Secure – Security is salesforce’s major concern. It assures to keep the data confidential and secure.
Trust – Trust of the customers has always been the major concern of salesforce.
When we talk about the out of box functionalities of SALESFORCE , then we have some technical gadgets which are supported by salesforce on lightning force platform . You can make cloud based solution for your users by them .
Salesforce provides numerous products with its easy functionalities. The best part of Salesforce is it gets updated thrice a year and every time comes with wonderful features , which reduces its chances to get outdated .
Salesforce is just famous for its CRM but it provides other functionalities as apps, integration , sales cloud , success cloud , service cloud , analytics and many more as well
CRM – CUSTOMER RELATIONSHIP MANAGEMANT
CRM is a software that stores customer contact information like names, addresses, and phone numbers, as well as keeps track of customer activity like website visits, phone calls, email, and more. CRM is a Model used to manage an Organisation’s interactions Phone Call Meetings Email Social media.
CRM is a place to store all customer information i.e your conversations are always personal, relevant, and up to date.
CRM OF SALESFORCE helps you to connect to your customers in a whole new way. It helps in building more meaningful and lasting relationships.It provides better understanding with their needs, identify new opportunities to ,and helps in addressing any problems faster . With a single view of every customer interaction you can sell, service and market like never before.
PRODUCTS AND SERVICES OF SALESFORCE
SALESFORCE SALES CLOUD
CRM is the feature that is provided in the Salesforce sales cloud. If your company works for Business 2 Business(B2B) or Business 2 Customer(B2C), this is all that you need.
SALESFORCE MARKETING CLOUD
The marketing cloud provides one of the most powerful digital marketing platforms. Through a marketing cloud, the marketers can manage customer journeys, email, mobile, data analytics.
SALESFORCE SERVICE CLOUD
This cloud helps in providing customer service and support team. It helps in case tracking, social networking, analytics. It helps the customer to solve problems faster but also gives customers to access answers.
SALESFORCE COMMUNITY CLOUD
If you need a social networking platform for your organization, employees, customers to get connected, here you have a community cloud. It helps in providing better interaction
SALESFORCE COMMERCE CLOUD
It provides a custom, positive engaging experience. It provides data integration so as your customers could have a better experience.
SALESFORCE ANALYTICS CLOUD
It provides an analytical platform, business intelligence for your organization so as to work with large data files. It can be used for data visualization. It provides charts, graphs, dashboards, mobile access and it can even be integrated with other platforms.
SALESFORCE APP CLOUD
To develop and customize applications you can use the app cloud. It provides numerous tools. Some of them are:
Force.com, allows admins and developers to create websites and applications into the main Salesforce.com application. AppExchange is an online application marketplace for third-party applications that run on the Force.com platform.
Salesforce Sandbox allows developers to test ideas in a safe and isolated development environment.
SALESFORCE IOT CLOUD
Yeah, salesforce also provides IoT features. You can also perform the Internet Of Thing on your data by salesforce. After receiving the data, the platform initiates action to gives you responses.
SALESFORCE HEALTH CLOUD
This cloud is basically for the health organizations where you can use CRM for tracking your patient’s profile and details. Through this, you can integrate data from multiple resources and provide better services to your customers.
Check out the video to know more about salesforce.